When some of my clients first approach me seeking to make changes to their website, I find that their current site was made at a different time time in web history, when it was customary to create a website and then consider that particular task ‘done.’
Meanwhile, discussion, information and news about the work of their business or organization continued to be created in the offline community, perhaps on a daily basis, but this information was not visible to any online customers because it resided mostly on paper and then later, in emails and online via 3rd party sources.
The business website would not reflect these discussions.
Now these discussions are also held on social media sites ~ Facebook, Twitter, etc. Read the rest of this entry »



Next time you do a search in Google, notice that cluster of listings at the top of the page with the A, B, C, etc. markers?
