Design
New Yorker Ad
Designing for the web has always been a little different from creating layouts in programs like Publisher or InDesign. For some print designers, the difficulty in getting web pages to 'look' exactly as they specify is a source of frustration.
I have always been excited by the challenge of working in a medium that can present your core design a little differently to each viewer, and for different viewports (window size).
In the past, the standard operating procedure for transferring a print design to a web page was to chop it up in a program like Photoshop and then hold all the pieces together with pages consisting of dozens of nested tables.
With cascading style sheets controlling layout it is now possible to create these effects and more, without using tables. Your website will also be more legible on handheld devices.
There is also the usability aspect of web design. In a sense, every web site is a new operating system that your visitor has to 'get'. You do not want to confuse them or interupt their ability to find what they are looking for. You only have a few seconds of their attenion.
For the designer, the ultimate irony is that some of the websites that enjoy the most amount of traffic also seem to have the least amount of design!
At TOM STIER we strive to provide our clients with solutions that maintain good web standards and also have excellent and USABLE design.
