Virtually every snap virtual judgement can be backed up with a compelling set of facts. On the internet, everything is true.

It can be confusing for a busy small business owner to know what exactly to make of all this. They understand that the internet is the most economical way to promote business.

However, owners are more comfortable with real world interactions over digital. Think of business deals struck on the golf course.

Because it’s essential to be where the eyeballs are, owners need to commit to at least one social media platform. It’s a good idea, and I recommend it to all my customers.

No Website?

Some owners may opt to only have a Facebook Business Page. No website. But think about customer service and Facebook. There isn’t any! If your Facebook Business Page is hacked or spoofed, there is no one to talk to.

I like the Facebook Page for a famous 60’s rock group. The admins of the page posted daily. The page had thousands of Likes. Then the page was hacked. The page managers abandoned the page and started a new Page. Since suffering this defeat, the new page is much less active. Garnering thousands of Likes takes time and great effort. I would call this a customer service failure.

Remember also that no Facebook Page has ever won a design award that no other Facebook Page has won.

Organic Process

The ever upward trajectory of the web makes what worked yesterday seem terribly old hat today.

Every social media/website integration success I have seen has been an organic process, evolving over time.

There is no playbook with all the steps set out for you. You strive to maintain more hits than misses.

You can’t always get what you want

Sometimes the benefits are not what you thought you wanted, but they can be something you need. Say you have trepidation about committing to host a weekly BlogTalkRadio show. You may worry what the benefit will be for your career or business.

But, why not proceed with the assumption that it will be a lot of work, and be largely ignored?

You will have had experience managing a challenging app, scheduling content, and developing a persona.

All great skills for your next online steps.

Tom Stier is someone business owners in The Berkshires region of Massachusetts (and other regions) can talk to about their social media/website strategy.

The post Facebook Training, Websites And Getting What You Need appeared first on Tom Stier-Promote Globally.

It could be a request from the New York Times (but that’s a story for another post!).

An interview can be a great opportunity for both the interviewee and the interviewer to generate interest and traffic to their social media and website. A seasoned interviewer will take care to have a relaxed, informative session with the interviewee.

One of the most popular web-based interview platforms is BlogTalkRadio, which to quote Wikipedia “allows podcasters and talk show hosts to create live and on-demand talk format content for distribution on the web and podcast distribution channels.”

If you do find that you will soon be on the phone with the host of a BlogTalkRadio podcast, we have a few tips.

A few days before showtime, promote the show with a post on your website, and also on your social media. If the BlogTalkRadio host has already created a page for the interview, it will be possible to post a live player on your Facebook wall prior to showtime.

This can build anticipation for your interview as some folks will enjoy hearing it live, right there on your Facebook page. They might even be motivated to call in during the show.

After the show airs, BlogTalkRadio generates an embed-able player that can be placed on your website. This will give your email or post subscribers the opportunity to come to your website and hear the complete interview.

We always recommend sending potential listeners to your own website, rather than the BlogTalkRadio page.

The post Getting Interviewed on BlogTalkRadio? appeared first on Tom Stier-Promote Globally.