Above is the Google Analytics Dashboard for one of my WordPress makeover web site design clients. It shows daily visits hitting peaks of about 9,000 visitors a day. You may wonder “How is this done, and can you do this for me?”

Two Important Commitments

This client is not a coder and does not know how to write html.  At the time he contacted me, he had a site that he had built himself using various web page building softwares. He would build new pages for his products as he introduced them, and try to link it all together as best he could. You could call it “loosely integrated.”

When you use a web page building software like my client was using, you build your page on your desktop or notebook computer and then you have to upload it to your web site folder using something called ftp (file transfer protocol). By doing this on a regular basis, he became familiar with the process and then made a very important commitment. He chose to update his website daily.

Another important decision he made was that he became a ‘Google searcher’. He knew his money key phrases and he tried to keep his site pages updated with keyphrases and text that he guessed his potential clients would be entering for their searches. This means that his pages actually had these phrases, in all their various permutations in full view, directly on his pages, and no SEO tricks.

He also realized that this keyphrase research was a moving target, and as new vendors would start entering the first page of results on Google he would adapt and change his page copy to counter these ‘attacks’.

To find out can you do this for me? Give us a call at 413 528 3195 today!

The post Search engine success story Part 1 appeared first on Tom Stier-Promote Globally.

Times have changed, and since then millions more websites have been added to the world wide web.

One service that you may not be aware of but you receive automatically by being a client of Tom Stier Web Development is our website promotion services. All the sites we build are optimized from the start for search engine indexing.

Most users of Google Search enter keyphrases, since they know from experience that searches on single keywords can bring too many results that are not really relevant to what they are interested in.

So, if someone in Manhattan was looking to find a business or service in western Massachusetts, they would likely search on “(business or service) berkshires massachusetts” or perhaps would even narrow it down further “(business or service) great barrington massachusetts”

In a sense, this increased sophistication level of the average searcher can work for you. A more targeted search, with geographic area included, can return a much smaller set of results to choose from.

As time goes on, competition in certain keyphrases increases. Perhaps you find that your ranking in the organic search portion ( thats the part under Google’s Paid AdWords section) of the results has fallen below some newcomer.

Google uses a complex and ever-changing method to determine which web pages best match what it believes the searcher is looking for. They also factor in their own bottom line in services such as AdWords, which we’ll examine in a future post.

The best way for you to increase traffic to your site is to have text content directly on the site pages that contains the keyphrases your customers are searching on.

Knowing what are the best keyphrases (and realizing they change) requires knowledge of where to research and how to find out what can work best for you. It’s a time-consuming process, as is writing content that contains those key phrases, but that’s the way you’re going to get more traffic to your site.

Beyond this bedrock requirement, there are a number of techniques and strategies for increasing your business visibility on the web.

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