And I believe I know why.

Tom Stier

Once upon a time, building a website was a Development Project.

The client was completely dependent on the Web Developer whose understanding of HTML and the ability to code a website from scratch was the only way to do it.

For many people, Web Developer is associated with those days of the Several Thousand Dollar website project.

Things are different now.

The traditional Web Developer tended to concentrate exclusively on the construction aspect of a website.

Once he was done, the site was ‘finished’.

Until, 2 years later, when the site became ‘old’ and had to be completely re-done!

Those were the days!

Now, don’t get me wrong, it is still possible to have a Several Thousand Dollar website project.

All it takes is any custom coding (hardly ever needed because of WordPress’s thousands of available Plugins) and a complex design/review process.

For a small-business website, the time and effort is better spent on thinking of the website as one piece of a holistic online promotion strategy.

Many businesses do quite well with a simply designed site, with great content that is promoted on social media.

So, a growing proportion of my work is that of a Website Guide, collaborating with clients on new features for their website and in formulating promotion strategies.

Another big chunk of my time is being the Website Fixer. The site can be WordPress or Squarespace, or some other platform. I’m usually able to find and fix the issue.

However, if you must have a Several Thousand Dollar website project, please let me know. I just may be the guy for you!

The post The Website Fixer appeared first on Tom Stier-Promote Globally.

Above is the Google Analytics Dashboard for one of my WordPress makeover web site design clients. It shows daily visits hitting peaks of about 9,000 visitors a day. You may wonder “How is this done, and can you do this for me?”

Two Important Commitments

This client is not a coder and does not know how to write html.  At the time he contacted me, he had a site that he had built himself using various web page building softwares. He would build new pages for his products as he introduced them, and try to link it all together as best he could. You could call it “loosely integrated.”

When you use a web page building software like my client was using, you build your page on your desktop or notebook computer and then you have to upload it to your web site folder using something called ftp (file transfer protocol). By doing this on a regular basis, he became familiar with the process and then made a very important commitment. He chose to update his website daily.

Another important decision he made was that he became a ‘Google searcher’. He knew his money key phrases and he tried to keep his site pages updated with keyphrases and text that he guessed his potential clients would be entering for their searches. This means that his pages actually had these phrases, in all their various permutations in full view, directly on his pages, and no SEO tricks.

He also realized that this keyphrase research was a moving target, and as new vendors would start entering the first page of results on Google he would adapt and change his page copy to counter these ‘attacks’.

To find out can you do this for me? Give us a call at 413 528 3195 today!

The post Search engine success story Part 1 appeared first on Tom Stier-Promote Globally.