Asialuna Soap and Body Products is a shopping cart site, using Zencart open-source software. We recently added custom integration of WordPress to the site, making the site an ecommerce/blog hybrid.
This kind of integration can have a big impact with search engines. They place a premium on non-commercial content that typically appears on blog sites powered by softwares like WordPress.
And since the blog content on Asia Luna does not contain links in the posts themselves to ecommerce content, we believe that search engines do not penalize the page for appearing to be one of those blogs that are setup solely to contain links to one shopping site, in other words, a "feeder" site. We think that this method avoids a certain profile that Google will discount. There is no need for buy links in the posts, access to their product buy links surround the blog posts!
And unlike some Zen/WordPress integrations, the shopping cart remembers what you have put into it through the whole visit. As customers read posts, put items in their cart, then read more posts, the cart remembers their items through the entire visit. Checkout will be ready when they are ready to checkout.
And it's all for a good cause.
Paul Pittman and Maria Crespo and their family make very fine all natural health and beauty products in lovely downtown Philmont, NY.
They are new to ecommerce, selling their products mostly through weekend events and local vendors before launching asialuna.com.