Do you send out an email newsletter to a contact list on a regular basis?
Do you spend time composing emails in reply to customers’ questions or inquiries from the general public?
Do you compose text for ads or brochures for your business that might appear in local print publications.
Do these ads contain specials or news about ongoing promotions, or events?
If the answer is yes, then you are already producing most of what you need to dramatically increase traffic to your new business website.
Why limit the effectiveness of your communications by sending out this material to only a few hundred people. If this material is posted on your website, it will be indexed by search engines.
If people search on your business keyphrases and geographical area, your business will appear in the search results.
And that is good.