Design for the web has always been a little different from creating layouts in programs like Publisher or InDesign. For some print designers, the difficulty in getting web pages to ‘look’ exactly as they specify is a source of frustration.
At Promote Globally, we have always been excited by the challenge of working in a medium that can present your core design a little differently to each viewer, and for different viewports (window size) and still look great.
Making a website these days is very design dependent, but you must also realize that you are creating a destination that you hope will engage your visitors.
In the past, the standard operating procedure for transferring a print design to a web page was to chop it up in a program like Photoshop and then hold all the pieces together with pages consisting of dozens of nested tables or their equivalent.
Using modern web page building techniques it is now possible to create a professional presentation and more, without using tables. Your website will also be more legible on handheld devices, and is sure to run in most webhosting platforms available.
There is also the usability aspect of web design. In a sense, every web site is a new operating system that your visitor has to ‘get’. You do not want to confuse them or interrupt their ability to find what they are looking for. You only have a few seconds of their attention.
For the designer, the ultimate irony is that some of the websites that enjoy the most amount of traffic also seem to have the least amount of design! And to be truthful, we find a lot of high end designed websites just not much fun to visit!
We strive to provide our clients with solutions that maintain good web standards and also have excellent design.