Many people that have their own website are also active on Twitter or Facebook.
(If you don’t have a website, you know who to call ;))
Sometimes they post on these services daily.
Meanwhile, their website languishes.
I am guilty of this myself sometimes, because I’m usually busy promoting my wonderful clients!
What’s Wrong With That?
There is nothing wrong with that.
In fact, it’s great that folks are getting comfortable with talking about themselves online.
Mostly great for Facebook and Twitter, however.
Every time you post on Facebook, they leverage your posts to further their efforts to monetize their service.
In other words, they are using you for their own ends. Helping you is not their priority.
But, hey, it’s so easy and fun to post a picture, a song you’re listening to, or a video.
That is until the video posting app makes a post ON YOUR BEHALF of a video that might be inappropriate.
That’s right, check the terms of service next time. They can do that.
But It’s Too Hard For Me To Update My Website
Most of the websites we build use WordPress. In our experience it has the most user friendly Dashboard of all open source website softwares.
Admittedly, Facebook has a state of the art, easy to understand interface for posting a link or photo. They have quite a team of programmers improving the site on a daily basis.
But WordPress is not too far behind. They just came out with an upgrade that makes it drag’n’drop easy to post a photo.
They also have a bunch of neat plugins that can create connections between your social media efforts and your own website.
Why Should I Keep My Website Updated?
The main reason you need to keep your own website maintained is that it is the one place on the internet where YOU can control the message .
You don’t have to post long laboriously researched articles, you don’t have to do it every day.
You just have to remember that it’s your home. It’s about you.
You aren’t competing for attention there. Just presenting.